Establish an identity that resonates with your customers.
A data-driven approach
In today's world of marketing, data manipulation and analysis are essential to drive improvements and execute effective multi-touch nurturing campaigns. As a marketer, I recognize the importance of using data and metrics to build awareness and generate demand across customer segments.
My skillset
Marketing Strategy
Conduct research and analysis to create a robust marketing strategy and plan to achieve business objectives.
Tools: Marketing research, customer surveys, data analytics
Sample: Marketing Plan 1 | Market Analysis
Brand Strategy
Branding strategy development and market campaign planning according to customer research, Marketing Mix, and SWOT analysis to identify the brand’s opportunities and threats in relation to its strengths and weaknesses. Ensuring consistent branding and messaging across multiple platforms to maximize brand performance and stickiness through professional user experience.
Samples: Patient Website | Brand Guideline
Data Analytics
Use of data to analyze customer behaviors, determine target customer segments, measure impact and develop corresponding marketing strategies and plans to drive demand and sales performance.
Tools: Tableau | Microsoft Excel - Regression Analysis, Pivot Table, Optimization
Linkedin Assessment: Microsoft Excel
Sample: Sales Performance Analysis
Content Marketing
Planning, strategizing, composing, and managing content and messaging in blogs, video scripts, marketing campaigns, websites, and brochures to grow a business or brand
Samples: Blog post 1 | Blog post 2
Animation Storyboard (video scripts)
Press Release
Presentation 1 | Presentation 2 |
Presentation 3
Information booklet
Product Catalog
Marketing Collateral Development
Creating targeted marketing materials with engaging copywriting and compelling graphic designs catering to specific audiences’ interests to promote products and services. This includes brochures, flyers, presentations, sell sheets, and more.
Tools: Canva | Microsoft Word | Adobe Suite
Samples: Patient Brochure | Product Flyer
Marketing Campaign
Building, executing, and scaling digital and non-digital campaigns, including social media advertisements, email blasts, and direct mail campaigns, to generate brand and product awareness and prompt prospective customers down the sales funnel.
Tools: Mailchimp | Meta Business Suite | Linkedin Ad Manager | YouTube Studio
Linkedin Certifications: Google Ads Essential Training | SEO Foundations | SEO: Keyword Strategy | Writing Ad Copy
Samples: Email Blast 1 | Email Blast 2
Email Blast 3 | Email Blast 4
Social Media Campaign 1 |
Social Media Campaign 2
Campaign 3 | Campaign 4 | Campaign 5
Website Design + Copywriting
Website structuring with sitemap, user experience, and graphic design. Content development, professional copywriting, and non-textual page elements creation, including meta title, meta description, and focused key phrases to drive SEO. Management of a team of website developers and graphic designers to complete website construction with a restricted budget and deadline.
Tool: Google Analytics | Google Search Console | Squarespace
Sample: Patient Website | Website 2
Social Media Management
Content strategy planning and curation with storytelling tactics to generate brand awareness, drive engagement and inspire actions on social platforms, achieving an average engagement rate of over 12%. Analysis of audience action data to measure impact and drive improvement.
Product Management
Collaborating with a cross-functional team to lead new product launches with prioritization and tight deadlines. Responsible for customer research, business planning, marketing strategies, budgeting, monitoring, team training, and progress reporting to upper management to ensure the product and marketing efforts support the company’s overall strategy and goals.